Describe what you want to play. The AI turns it into a game that runs in the browser, with no code. Then keep extending it by chat as often as you like.
No idea yet? Tell us what it’s for and we’ll suggest a template. · See examples
Three steps, no experience needed. Nothing is built until you confirm the price.
Write your idea in one sentence or tap a suggestion. You also pick a build model; Spark is preselected.
At checkout you see the total price and confirm. Then the AI builds your game and checks it automatically. If the build fails, you get your credits back.
Play it in the browser, share the link and change it by chat, from 1 credit.
Your game stays changeable: by chat in one sentence, or with one click in the Extend area.
Write what should be different. Changes start at 1 credit and you see the price first. If the AI doesn’t understand a request, it costs nothing.
Price and the plan you need are shown up front.
All three build your game from your idea. The difference is how thoroughly they plan, test and improve. Spark is the default and the cheapest.
Fast and affordable
What happens while it builds
Example prices · Endless Runner, no extras
Thorough and balanced
What happens while it builds
Example prices · Endless Runner, no extras
Maximum care
What happens while it builds
Example prices · Endless Runner, no extras
We check every game automatically, but mistakes can’t be ruled out. If a build fails technically, the credits reserved for it are credited back.
List prices in credits. Dynamic prices can differ; the price at checkout is the binding one.
Pick the occasion. We’ll suggest a ready-made template that you adjust in the builder. You see the price before anything is built.
A gift: Lantern Fox
Their name is in the title and your message waits at the finish. You send a link, and it plays on any phone.
Text only, no photos. That keeps personal data out.
Rather give credits? Go to gift cards
Runs on the shared screen in your meeting while everyone guesses along. The AI adds questions about your projects and in-jokes.
Questions on what you’re covering right now, with an explanation after every answer. The whole class plays via one link.
Teachers and anyone 16+ can build; ages 13–15 with their parents’ permission.
Enemy waves, power-ups and a boss at the end, built around your own idea instead of a stock story.
Short rounds with a high score – right for a trade-fair stand, a newsletter or a prize draw.
Commercial use is included from the Creator plan.
Found a settlement, plan production chains and watch the town grow. Hours of play, with deliberately simple graphics.
World projects come with the Studio plan: 2D city building or low-poly 3D in the browser, not a big-studio production. Open world 3D also comes as Epic, with several islands.
Real games from our runtime, each made from a template you can take over and change.
In the Showroom you play other people’s games and our playing.company Originals right in the browser, no download.
The coin number shows what it costs to build a game like this yourself.
You can try every game for 10 minutes, no credit card needed.
€5.99 a month or €59.90 a year (12 months for the price of 10). Play as much as you like, within reasonable use. Cancel with one click.
Instead of the pass: 1 credit per minute, for example 10 min for 10 credits, 30 min for 27 credits, 60 min for 50 credits.
Your own game and games shared by link are always free and never timed.
With the Starter plan you can set a play-time price for your game and receive a share as a possible bonus when others play it. The bonus is not guaranteed and depends solely on the time played. Payout from €25: in the start phase by hand after the monthly close, by bank transfer and after identity and tax details.
A settlement with production chains, or a 3D city with vehicles and missions. Low-poly and isometric – honestly not a big-studio production, but you can play for hours.
You pay in credits per game. If the AI needs longer, that’s our problem. If a build fails, the credits go back.
On the Starter plan, a mini game works out at about €1.00.
Christmas 2026
Order your personal game by Friday, 18 December 2026 and you’ll have the link before Christmas Eve. We build it with the AI, play it through ourselves and send you the link to give.
Personal games from €19. Gift cards arrive instantly as a code, any time. Or give a gift card
Short on time, or want it to be perfect? Then we’ll build it for you.
Tell us about the person and the occasion.First name, a few things they love, an in-joke. We don’t need photos.
We build the game with the AI and play it through ourselves.A person on our team checks the texts, difficulty and message.
You get the link to give away.Our aim: within 48 hours of payment, playable in the browser.
Credits are what you build with. Every game has a price in credits that you see before building. You get credits every month with your plan, or as a pack that stays valid for 3 years.
You can always use, share and give away any game for yourself – on every plan. Commercial use, such as selling it, building for clients or using it in ads, starts with the Creator plan.
Good to know: purely AI-generated content can’t always be protected by copyright under current law. The more of your own ideas, texts and changes go into your game, the more likely it becomes something you can protect.
The EU AI Act requires AI-generated content to be recognisable as such. That’s why every game carries a visible notice and a machine-readable label in the player and in exports.
The AI notice stays in every plan and cannot be switched off.
You describe changes by chat in the studio and see the price before every change. Small changes like texts or colours cost 1 credit, typical ones like more speed or a new mechanic 8 credits, big ones like new levels 25 credits.
If the AI doesn’t understand your request, it costs nothing.
When a build starts, your credits are only reserved. If it doesn’t work out, you get them all back – automatically, no request needed. You can see every booking in the credit history in your account.
Yes. With a gift card you give credits, and the recipient builds their own game. Gift cards are valid for 3 years. Or let us build it: a personal game in 48 hours starts at €19.
Big games in the browser: Builder & Economy with production chains, or a 3D open world with vehicles and missions. World projects come with the Studio plan, up to 5 a month. They’re low-poly or isometric, not a big-studio production. Open World 3D also comes in the “Epic” scope with 2–3 islands (at most 2 a month).
Games run in the browser on playing.company and are tied to the platform: you play, share and publish them via our site. The exception is the HTML5 export from the Creator plan, with the commercial rights from our terms; the AI label stays in it. Other platforms usually ask you to disclose AI use yourself; provider and models are listed in your game’s AI label.
An export for third-party platforms is planned; there is no promise about a date or prices.
16 or older. If you’re between 13 and 15, you need your parents’ permission – and for purchases and subscriptions anyway. Younger people can of course play the finished games.
Photos are deliberately not supported. Personal games work with text only, like a first name and a greeting. We store as little as possible, and you can export or delete your data in your account at any time.
These are the three build models. All of them build your game from your idea; the difference is thoroughness. Spark builds, checks automatically and repairs; it is the default and the cheapest. Forge plans first, reviews critically and runs a final test. Genesis also has bots play test rounds and includes the polish pass.
Forge costs ×1.6 and Genesis ×3 on the base price and takes longer (×1.8 and ×3.2). Forge and Genesis are available from the Starter plan. We check every game automatically, but mistakes can’t be ruled out. If a build fails technically, the credits reserved for it are credited back.
Yes, as often as you like. Describe a change by chat (“faster”, “boss at the end”, “2 more levels”) and you see the price first; it starts at 1 credit. In the Extend area you can add more languages (AI music, voices and trailers are planned but can’t be ordered yet), and from the Creator plan export the game as HTML5. Turning a game into a new one (remix) gets 50% off the base price.
In the Showroom you play other people’s games and our playing.company Originals right in the browser. You can try every game for 10 minutes for free, no credit card. After that you need the Play Pass (€5.99 a month or €59.90 a year, 12 months for the price of 10) or play minutes that you pay for with credits (1 credit per minute).
Your own game and games shared by link are always free and never timed.
Start with a template or with one sentence. You see the price before anything gets built.
Or give a game as a gift